0 Nowadays, no one can imagine the Internet without such a popular and interesting resource as YouTube. However, the origin of YouTube is fraught with many secrets. Few people realize that initially this site was not what we are used to seeing it today. It was created as a dating site, although at that time there were a great many similar “doubles”, but YouTube was different in that it was possible to add videos here. Creators and Developers of this resource, Javaid Karim, Steve Chen and Chad Hurley assumed that it should quickly gain popularity due to its unique “trick”. After all, how easy it would be to look not only at photographs of the person you like, but also to see him “live”, how he talks, how he moves, how he behaves. Youtube translated into Russian as “your pipe”.
YouTube(youtube) is a site filled with videos from all over the world, what makes it popular is that anyone can independently upload a video for public viewing, and since 2012 YouTube in Russia has an audience larger than all federal channels combined
Although this idea was very popular, few users added videos about themselves. Most citizens downloaded amateur videos about everything in the world, and the resource began to slowly gain popularity. Therefore, Karim, Chen and Hurley immediately realized that video content was the future and decided to rebrand. Some newcomers to the Internet get lost when they encounter unfamiliar words, for example Sap Dvach, Samovypil, Sabzh, S dr krch, they have to Google to find the answer to their questions.
Founders of YouTube
Karim, Chen and Hurley previously worked in the still popular payment system PayPal. Karim and Chen worked as development engineers, while Hurley was the chief designer. After their project gained unprecedented popularity, they decided to quit their boring jobs at Pay Pal and go free.Origin YouTube
For the first time, the idea of creating his own website took hold of Chad in 2005 year, who immediately shared it with his friends Karim and Chen. And already February 14 The domain Youtube .com was purchased and they immediately began creating the website.The very first video that appeared on the site was made by Javid Karim at the San Diego Zoo talking about elephants, they were in a cage behind his back. It was this completely boring video that launched the project called Youtube.
What is YouTube (Lesson #1. What is YouTube? First acquaintance with YouTube)
First YouTube video (Me at the zoo)
Edit videos before uploading. Of course, YouTube has video editing tools, but you'll have a lot more options if you do it right before uploading.
- You can use software for video editing to combine several videos into one. This is very useful when editing a lot of footage or when compiling multiple videos.
- Until you confirm your account, the duration of uploaded videos is limited to 15 minutes. You can do this by providing YouTube with your phone number. mobile phone. Then you will be sent a code: this is what you need to enter to confirm your account.
Upload video. Once the video is uploaded, it will be added to your personal channel. You don't have to do anything with this channel for this to happen. Later, if you decide to get serious about uploading videos, you can start customizing the channel to your liking and growing your subscriber base (see next section).
- See "Upload from your computer" to upload videos from your computer.
- See "Upload from your phone or tablet" to upload videos from your mobile device.
- You can also record video directly using your webcam, bypassing the download process. Then, when you're done recording, you can use the video editor to make small changes to the video.
Add a title and description. When designed correctly, they can play a big role in the number of views a video receives. Make sure that the title and description are relevant to the content of the video, otherwise you will not get any views.
- A description will appear below the video as soon as someone selects the video to watch. Use the description to describe in more detail all aspects of the video, leave links to sites related to the video, or say anything else you want about it.
Add tags (keywords). They will help your video show up in the results of related search queries. Tags are individual words or short phrases that serve as mini-descriptions. Use the most common words associated with your video (cute, funny, animal, advice, etc.). Smart tags can significantly increase the number of views of your video.
- Don't go overboard with the number of keywords, and don't put tags that might confuse users - YouTube's search engine will penalize you and you may not get as many views.
Set privacy settings for your video. When you upload a video, you have three main privacy options to choose from. You can make it so that everyone can find your video, or so that the video can only be viewed when you enter a link to it, and finally you can make the video private so that only those you allow can view it.
- If you select the "Private" option for your video and want to share it with certain people, then they must have a Google Account.
YouTube is the largest global video archive, collecting millions of views every day and expanding its collection with user-uploaded videos every second. If you are still unfamiliar with this resource, now is the time to do so.
YouTube is...
Talking about what YouTube is and how to use it, first of all, let’s briefly describe video hosting. The name is a combination of the English words “you” and “pipe” (English slang for a TV). In Russian transcription, you can pronounce both “Yutub” and “YouTube”.
The resource demonstrates, stores, and delivers various video files. Any user can view all kinds of videos from the catalog, rate them, comment on them, share them with friends (including social networks), as well as upload your videos and edit them. YouTube contains content for any request: news, trailers and movies, music videos, educational videos, life hacks and master classes, video blogs, reviews, humorous videos and much more.
Figures and facts
Now some numbers. The YouTube company was founded in 2005, the Russian adaptation of the site became available in 2007. It has been owned by Google since 2006. About 60 hours of different videos are uploaded to the site every minute, and about 86 thousand per day. In 2012, the number of daily content views exceeded 4 billion. And it is not surprising, because YouTube is the second most visited website in the world and the most popular video hosting. Russians, by the way, make up only about 2% of its audience - 51 million users.
How to use YouTube?
For those who want to learn more about what YouTube is and how to use it, we will tell you how to navigate it if you have chosen the role of a viewer.
Register on the site
Of course, unregistered users can also watch videos on the hosting, but authorization on the site will give you a number of advantages:
- you can subscribe to any channel you like - the system will notify you when new videos are released on it;
- All videos you see will be saved in the “Watched” section;
- you can click on the “Delayed viewing” icon to watch the video later;
- you will have the opportunity to rate the creations of other users and comment on them.
You can register with email gmail.com. If you already have it, then you are automatically authorized on the video hosting - just log in.
Watch video
Open the website in your browser youtube.com. On the main page you will be offered the most popular videos among users. Something you need will appear here when you watch a number of videos that interest you. YouTube will offer content according to your preferences.
Watching a video is simple: click on the icon of the video you like or on its name. When you move the mouse cursor down to the bottom of the video player, you will see a menu with useful functions: volume, video resolution, wide screen, fast scrolling to the desired location. Even lower: information about the video, comments. Here you can rate the video by clicking on “thumbs up” or “thumbs down”.
Video search
In further understanding how to use YouTube correctly, we cannot help but touch upon the topic of search. It is done simply - at the very top of any page of the site there will be a search bar where you can enter a word or phrase that characterizes what you would like to find. You can find something interesting both in the “Channel Catalog” on the left side and in the “Recommendations” on the right side of the page.
Channels
The channels here are a collection of videos from one author. Each user has their own channel, which can be filled with videos. If you find someone's collection interesting, you can subscribe to it - you will receive notifications when new content appears in it.
How to use a YouTube channel as a blogger?
If you came to the site to share your creations with users, here are the following instructions for your attention.
Before introducing users to your work, make the appearance of the channel attractive:
- On one account you can keep several channels at once - if your creativity or business is multifaceted.
- First of all, upload a high-quality avatar photo to your Google account.
- Decorate the banner (top long image) with a suitable collage or photo.
- The channel name should be “catchy”, and the description should be concise and informational.
- Add a short trailer (how to use YouTube to upload videos - see below), where you welcome subscribers and motivate them to watch you.
- Set up partitions home page- attract users with your most striking creations.
- Design in Photoshop and upload a png icon of your channel - it will be visible in any of your videos in the lower right corner.
- Users don’t like “raw” videos - adjust its contrast, brightness, cut out bad fragments, remove camera shake, add suitable music in the “YouTube Video Editor” application (see how to use it below).
- Until you have verified your account using your mobile number, you can upload videos no longer than 15 minutes.
- The video can be downloaded from both a PC and a gadget (download the official application for convenience). Both the finished product and the one just filmed on a webcam are posted.
- Just like a channel, each video should have a bright title and a comprehensive description.
- Tags are the words by which users find your video on the Internet. Write specific, capacious, brief descriptions- about 10 pieces.
- Privacy - open access for a limited audience.
- After publication, share the link to the video with your friends on your blog or social network profile.
YouTube video editor
It’s impossible not to mention this convenient add-on when talking about what YouTube is and how to use it. So, his tools:
- brightness/contrast, auto-correction;
- image stabilization;
- slow down/speed up playback;
- artistic filters;
- sound control;
- gluing (up to 50 videos and 500 photos) and trimming videos;
- video rotation;
- adding text, music, photos to the video;
- adding transitions and a title video.
It’s easy to start using it: “Creative Studio” - “Create” - “Video Editor”:
- Drag the already downloaded clip or clips onto the video track.
- Audio: Choose from hundreds of thousands of suggested tunes.
- In the right window you will have access to all editing tools.
- Using the “Scissors” element, cut out the bad moments.
- Set up smooth transitions between parts of the video.
- Use the adjustment tools to make your image clear and bright. Pay attention to "Stabilizer".
- If desired, supplement the video with headings and explanatory text.
Affiliate program
For users, it is represented by monetization - advertising will be embedded in the video, and for each viewer viewing it, a certain amount will be credited to your account.
How to use affiliate program"YouTube": "Creative Studio" - "Channel" - "Monetization" - "Enable". Next, it’s up to the site administration - after checking your channel (this may take several weeks), a notification about the decision will be sent to your email and in this section: approval or rejection of the application. A positive solution awaits users with a large number of views.
We can talk endlessly about what YouTube is and how to use it, but it’s better, as they say, to see it once. After becoming acquainted with video hosting, many immediately add it to their favorite bookmarks.
Why create a channel on YouTube?
For many, the answer to this question is obvious and they are only looking for answers to the questions - "HOW?"
“How to create a channel?”, “How to set it up correctly?”, “What type of channel to choose?”, “How to upload videos and make descriptions correctly?”, how, how, how...
I will definitely share my experience on the “how” of a variety of issues.
In the meantime, let's decide on an important question "FOR WHAT?".
WHY do you need a YouTube channel and how can it be useful for you?
There may be many reasons for this, but I will highlight FIVE main areas:
- earn money on the videos themselves (here there is different options and we'll look at them later)
- use video to attract clients or visitors to your site
- use video to promote your brand
- YouTube channel like storage for your videos that you post on other resources (for example, on your blog)
- use video channel for personal purposes(for example, upload a video with the ability to view it only via a link and use it as a video album for friends and family)
The list goes on.
If you are interested in at least one item from the “WHY” list and you don’t yet have a video channel on YouTube, then maybe it’s time to create one
And now I will answer another question.
WHY I write on the topic of creating a video channel and promoting videos on YouTube
It seems that a lot of articles have been written on this topic and video lessons have been recorded. Why another post and another video lesson on this topic.
Hmm, my answers are incredibly simple.
- Despite the fact that there is a lot of information on this topic, my video editing Clients and my friends from time to time ask different questions on YouTube and I often have to tell the same thing. Therefore, for me this is a great opportunity to record once and provide a link to the post and video lesson.
- With the creation of this site, I created a new video channel and I will have the opportunity to tell and show on a fresh channel what and how to do, taking into account personal experience and my mistakes.
HOW to create, set up and promote a video channel on YouTube
On the blog and video channel I will share my experience in creating, setting up and promoting videos.
All materials on this issue will be collected on a separate page
And those who do not want to spend their precious time studying, reading and setting up themselves can order a paid one (consultation on setting up or setting up your channel)
Why do you need a video channel on YouTube?
Share your experience and ask questions in the comments.
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Everyone who is interested in video encounters YouTube, but not everyone goes beyond a standard search or viewing recommended videos, which ultimately resembles something like TV. Let's see how we can use this service most effectively not only to find the video we want, but also for other purposes.
Remember to use YouTube to your advantage. This service is like an incredible treasure trove vital information, and completely meaningless. Subscribe to scientific, educational and simply reasonable channels, and also create your own.
Search by time
If you want to see some recent video (for example, from a conference), you don't need to scroll through several pages in vain. After entering the expected event into the search on YouTube, click on the “Filter” button at the top and select, for example, “In the last hour.” There are also many other functions there. You can filter videos by number of views (since YouTube won't necessarily return the results in that order), by live streams, or even filter by playlists.
GIF animation
When you are on a page with a video, add to address bar the word gif (before the word youtube) and you will be transferred to a new service. Here you can set the length of the animation and the frame from and to.
YouTube without distractions
If you don't want to be distracted, use the quietube service. The site has a minimalist design, just like the functionality it offers. You will need to paste the link from YouTube and you will get a clean video, without malicious comments and recommended videos. Basic viewing only.
YouTube from the keyboard
The youtube.com/leanback service will help you relax and watch videos without unnecessary emotional stimuli. Almost all functions are controlled using the keyboard. And there are no comments here either, which in itself is good news.
Repeat video
If you want your video to repeat endlessly by default, enter the word "repeater" before the word "youtube" in the address bar.
YouTube for low speed internet
This is hard for everyone to admit, but if you try to be honest with yourself, then it is quite possible that your Internet speed is really not as high as you would like. This is especially annoying if YouTube runs 720p by default and you have to constantly go into the settings and set the video quality lower. Go to youtube.com/account_playback and select the option “My connection is slow. No need to turn on HD video."
Watch video over windows
This, of course, may affect yours, but there are cases when it is simply more convenient. The YouTube video appears to be lifted off the site and can float in your browser on any page. This is a Floating Youtube extension for different browsers.
Privacy
Not all of the channels we subscribe to are something to be proud of. Or you have some reasons of your own. Go to the “Confidentiality” section and check the required boxes.
Statistics
Of course, there are a lot of tools for more advanced statistics, but you can look at the most basic ones and draw conclusions. Under any video there is a “More” button with a drop-down list, select the “Statistics” section. You can see how many days the video has been on the site (because the publication date will not give an instant response, you need to show it), how many subscriptions have been made, how many people have shared this video, as well as detailed statistics for each day. It's interesting to track trends.
Remove ads
You may already be using this extension, but it still wouldn't hurt to remind you. There is a standard Adblock, and there is one specifically for browsers (for Chrome it is Adblock for Youtube).
It would be useful to remind you that YouTube has its own hot keys. We won’t list everything; we’ll focus on a couple of the most relevant ones. The left and right arrows rewind the video 5 seconds back and forth, the J and K keys do the same, but by 10 seconds. And the M key removes and turns on the sound.
What YouTube secrets and tricks do you know? Share this in the comments.
